It is clear that smartphones have taken the world by storm due to the vast technology advancement characterizing the modern world. These devices combine functions of computers and traditional mobile phones to offer users an entirely new experience. The most recent smartphones have taken the shape of tablet PCs. Some time back, these devices were extremely expensive, and only a few people had them.
Today, they have transformed from costly extravagant gadgets to a must-have. Industry statistics show that the number of people using smartphones is now at 60% and rising. Predictions show that by the year 2015, 90% of mobile users in developed countries will have a smartphone.
Types of apps developed
Due to the popularity of smartphones, software developers have emerged with ideas for app development for both everyday use and business. These smartphone apps have a variety of life application including money and financial management, management solutions and business planning, blogging and networking, advertisement, multimedia file sharing, GPS applications, leisure and entertainment, and educational purposes. Some of the most common applications of this nature are android business app and iPhone business app. Large and small companies can use these devices to link up with their clients to provide information and offer their services and products.
Development tools & Challenges
Currently, mobile app developers and software development companies have all the vital development tools to build top of the line smartphone solutions and offer users a rich mobile experience. With the constant growth of smartphone app market, it has now become normal business practice particularly for consumer goods, the media, food companies and automotive companies to build their own mobile applications to reach the public and clients in a new, fresh way. Both developers and publishers who focus on mobile app development come across various challenges including:
Reach fragmentation- Since market fragmentation is increasing, it is no longer enough for the mobile applications to adapt to one platform. To reach a wide target as possible, companies should consider multi-platform development. The companies should also settle on what platforms to begin with and how many to develop.
High cost- Development of smartphone is costly especially those that involve complex designs and procedures. Companies should consider developing the apps in-house rather than outsourcing to reduce cost and to better oversea the project.
Unmeasured risk- Most middle-sized or small companies have never published an application before hence do not have any idea of what the challenges might be like. It is logical then that these companies opt for ready-made solutions that have already been tested on the market. Developing just a simple smartphone app can take several months while complex and multi-platform apps can even take a year. The process is even slower when performed by developers from emerging markets.
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