Honda Motor Co. Ltd., a Japanese multinational, was largely known for their motorcycles. They had been the world’s largest motorcycle manufacturer since 1959. However, the activities of the company do not, today, end with motorcycles. They have made their distinctive mark in the field of car manufacturing as well.
Honda Cars in India are manufactured by Honda Cars India Ltd. (HCIL), and they engage in the production, marketing as well as export of passenger cars in India. Today, Honda is one of the most recognized car manufacturers in India. Their cars have always enjoyed customer backing and loyalty.
HCIL manufactures the following vehicles in India: Honda City, Honda Accord (production discontinued in 2013), Honda Civic (production discontinued in 2012), Honda Jazz (all-new model expected this year), Honda Brio, Honda CR-V and the Honda Amaze. These are intended for both local and export markets.
Manufactured at the production facilities at Greater Noida in Uttar Pradesh and at Bhiwadi in Rajasthan, Honda cars in India mainly cater to the middle level and upward segment of customers. However, Honda also offers the Jazz and the Brio to the entry-level segment and the Indian customers were more than happy to see these budget cars from the auto giant. These have been well received by the customers as well.
Nevertheless, the strength of Honda lies in its sedans. Honda Amaze and Honda City are among the most popular sedans on Indian roads. Of these, the Honda City enjoys unparalleled popularity among buyers.
When it comes to SUVs, the Honda CRV is easily a winner. It has captured the imagination of the buyers and has enjoyed a lot of popularity in the market. However, the downside is that it does not offer a diesel variant. The lovers of SUVs are eagerly waiting for the upcoming model from the Honda factory – the Vezel. The Honda Vezel is a compact SUV that will take on competitors like the Renault Duster and the Hyundai Santa Fe. It is expected to do well in the Indian market, where, of late, SUVs are doing well in terms of sales.
Honda Mobilio is another car that is expected to hit the market soon. It is an MPV, which is expected to be on the Indian roads from the first half of 2014. It is touted as a rival to Maruti’s Ertiga.
Overall, Honda cars in India enjoy high popularity and customer backing. The only hitch in their otherwise glorious history is the lower number of dealers and also the small service network when compared with industry leaders like Maruti and Hyundai. However, with the number of car owners on the rise, the company can look forward to strengthening its presence in India.
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