Smartphone: Marketing Strategy
The most important factor is the marketing strategy made by giant corporations smartphones to attract and retain customers , establishing long-term relationships with customers.
Apple does not chase the market for small business or a smartphone, it is too small . The only big enough market is the main market, and therefore seeks to Apple iPhone iPod million technophobes – bearing . Mac users seeking technical support whenever your precious Mac have a small problem is the target of the iPhone to provide a cool status symbol they can use every day to take calls and they will be happy .
At the other end of the table , so that the most attractive BlackBerry devices to consumers , RIM began offering more than just e -mail wirelessly, including features such as a smooth multimedia player, camera , overall design , which is releasing an enthusiastic consumer response that quickly break these new BlackBerry devices. One way that RIM has tried to be more competitive with supply Apple with your applications. BlackBerry App World has doubled its options on 2,000 requests , however, still far behind the 50,000 that Apple has , but ever more confidence. In July 2009, these applications are available in the U.S. , UK , Canada, Italy, France , Germany and Spain and will soon be available in Brazil and India.
HTC has recently launched a new campaign ‘advertising based on ” global peace Brilliant’ brand positioning as the first global advertising campaign for HTC HTC, the campaign is implemented in 20 countries and the currency. . “No need to have a phone you need a phone that allows you to ” This represents HTC’s commitment to focus on people (you) , making a great propaganda in the city centers. with a mix of traditional advertising techniques and guerrilla advertising , such as television, brochures, posters stickers on buses and urban stairs. HTC has really covered the market with these 60-second ads , focusing on quantity rather than a story that depicts the phone along a road. Moreover, several lists of short duration increases the likelihood that someone will see at least one of them . This will build some brand recognition for ” HTC ” , and therefore the lack of specific details phone is understandable. most people relate to various devices manufactured by the company , as Fuze or Cingular 8125 , even when they hear something mentioned on phone their well-being. HTC, the answer is completely empty so think it would be a good strategy for HTC build some name recognition , however, the case will transfer the / models individual support, compared to Apple , which has only two models consider.
On a professional level , the target market of BlackBerry users is top notch and there are many things you can do with apps designed for BlackBerry, as productivity enhancement . However, there is no critical mass of consumers in general compared to the iPhone.
However, to be truly successful and a leader in the real market, you have to play both the consumer and business markets . People use smartphones for business and pleasure , and this is true of teenagers to adults.
Smartphone: Marketing Strategy
Strategy, Marketing, Smartphone
from Bestphonesglobally http://ift.tt/1nCebJL
Smartphone: Marketing Strategy
Smartphone: Marketing Strategy
Strategy, Marketing, Smartphone
from Bestphonesglobally http://ift.tt/1ittdwF
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